Frequently Asked Questions

Frequently asked questions

Pet Owners

Can I feed my cat Churu Veterinarian Formula instead of an actual meal?

Churu Veterinarian Formula is not complete and balanced and should not be used as a sole food source. However, it is a great calorie and hydration source for cats who refuse to eat or drink anything. Once cats get a taste for it, you can top dress food with Churu Vet to motivate appetite of real food. Target less than 10% of total caloric intake.

Why should I give my cat an appetite motivator?

Refusing to eat can be very dangerous for cats. Rapid weight loss in cats can result in a condition known as hepatic lipidosis, which can lead to liver failure. A cat's loss of appetite often indicates illness and your veterinarian should be consulted right away. Early intervention with an appetite motivator raises the chances of a successful patient outcome.

How do I order Churu Veterinarian Formula?

Pet owners are encouraged to buy Churu Vet from their veterinarian. Reach out to to receive a list of local vets that carry our product near you. Or you can order Churu Vet from one of these online retailers:

How can adding Churu Vet to my cat's diet help me?

Low-Calorie - Feel guilt-free when giving Churu Diet between meals. The high water content will helps cats feel full without adding a ton of extra calories! This is great for cats that like to pester you between meals. Medication Delivery - Use Churu Vet to help you deliver medication to your cat. Hide the pill inside the tube and watch your cat take the medication without realizing it! Hydration - Cats with urinary tract- and bladder related issues will benefit from using Churu Diet regularly. The 93% moisture content will keep your cat hydrated. Prescription Diet - Easily transition your cat to a new diet using Churu Vet. Top dress the wet or dry food to motivate your cat to eat.

How many tubes of Churu Vet can I feed my cat?

Healthy cats need between 24 to 35 calories a day per pound to stay at a normal healthy weight. Churu Vet should only make up 10% of daily caloric intake. An average cat that weighs 8 - 10 lbs can have up to 4 tubes a day. Always follow your veterinarians recommendations and speak with them about any health-related issues or concerns.

Can I use Churu Vet for my cat with kidney disease?

We recommend that you talk to your vet about using this product on your cat with kidney disease. Some veterinarians have taken the approach that some calories even with some phosphorus are better than no calories.


How do I order Churu Veterinarian Formula?

Animal health professionals can purchase Churu Vet through distribution.

How can I use Churu Vet in my practice?

Churu Vet has many potential uses but the most common are for exam distraction, medication delivery, surgery recovery and hydration. You can also send home tubes with pet owners whose cats will benefit from using Churu Vet. We recommend adding Churu Vet to your online vet store so pet owners can buy by the jar.

Why should I add Churu Vet to my home delivery portal?

From cats with chronic conditions that require daily medication to sick or elderly cats that need calories and hydration when they won't eat or drink anything else, pet owners benefit when they buy by the jar.


What is the carbohydrate level?

About 2.3g/100g(2.3%) for Nourish and 3.5g/100g(3.5%) for Diet

What is the salt level?

About 0.53% for Nourish tuna, 0.40% for Nourish chicken, 0.44% for Diet tuna and 0.30% for Diet chicken

Are the fish sources sustainable?

Not at this time, but the product is dolphin safe

From an allergy standpoint, are the Diet tuna varieties chicken free, and for the chicken varieties, are they fish free?

Yes, the Diet tuna varieties are chicken free and the Diet chicken varieties are fish free. The Nourish chicken is fish free, however the Nourish tuna does include a small amount of chicken oil.

The "natural flavors" are not animal based, and do not contain animal products.

Where is the product manufactured?

Manufactured in Thailand in a cGMP-certified facility

Is Churu Veterinarian Formula GMO free?

Not at this time.

Does freezing the product impact shelf-life, palatability, or packaging integrity?

Freezing Churu Vet does not impact shelf-life, palatability, or packaging integrity.

Why does Churu Vet contain Green Tea Extract?

Green tea is a natural antioxidant that promotes healthy weight and metabolism.

What is the phosphorous level?

Dry matter percentages:

Churu Nourish 1.4%

Churu Diet 2.2%

Can I store open tubes of Churu Veterinarian Formula?

We recommend serving Churu Vet immediately after opening, but an open tube can last up to one day in the refrigerator.

How many calories are in Churu Veterinarian Formula?

Churu Nourish has 12 kcal per tube and Churu Diet has 4 kcal per tube. We recommend that a single cat eats an entire tube in one sitting.

What are the ingredients in Churu Nourish?

Chicken – Water, Chicken, Tapioca, Natural Flavors, Natural Chicken Flavor, Guar Gum, Taurine, Vitamin E Supplement, Green Tea Extract Tuna – Water, Tuna, Chicken, Tapioca, Natural Flavors, Natural Tuna Flavor, Guar Gum, Taurine, Vitamin E Supplement, Green Tea Extract

What are the ingredients in Churu Diet?

Chicken – Water, Chicken, Tapioca, Natural Flavors, Natural Chicken Flavor, Guar Gum, Taurine, Vitamin E Supplement, Green Tea Extract Tuna – Water, Tuna, Tapioca, Natural Flavors, Natural Tuna Flavor, Guar Gum, Taurine, Vitamin E Supplement, Green Tea Extract